We Are is all about connection. The energy that exists between people when they feel seen, heard and valued. When they can give and receive without judgement and when they derive sustenance and strength from the relationship. We Are, tells the story of J label's makers and how they are connected to the wearers of J label's collections. Empowered women empower other women and together they are powerful.

A documentary about Janneke and Judith, founders of the fashion brand J label, who are bringing justice into the fashion industry. They want to show that it is possible to produce fashionable collections in a sustainable and ethical way, with a balance between giving and taking from our planet.. They believe transparency about the production proces is a necessity to transform the industry.