We love fashion and we love our world. However, the fashion industry has a dark side, which leaves many exploited including the environment. This is why we created J label. Because our love for fashion and the environment does not have to be mutually exclusive. It can do good in this world. A lot of people ask what is sustainable or ethical fashion.
To us, it is a combination of ethical production, using organic and sustainable materials and taking care of fair working conditions in the supply chain. Every day we take responsibility for our role in the fashion system. All our garments are produced in certified factories that are selected by us and experts in the field. We try to reduce waste to a minimum and always use the most sustainable resources we can find. We are continuously striving for the perfect balance between giving and taking from our world and our workers. To us, that is fair and justice.
About the people
Social responsibility and justice are very important to us in both message and practice.
Each person involved in the making of our products is treated with respect, works in a safe environment and receives a living wage.
About the world
We are determined to provide our customers with the correct information to make well-informed choices when it comes to sustainable fashion. That’s why we do what many don’t, we choose to be completely transparent about our production process, locations and the used materials. We truly believe that 100% transparency will only lead to good things. If not for us, maybe it helps others on a similar sustainability journey. Because the fashion industry desperately needs open honesty to avoid exploitation.
We use eco-friendly fibres like organic cotton (GOTS), FSC viscose, modal satin, recycled and responsible wool blends and we upcycle fabrics by using deadstock. Our fabrics are Oeko Tex certified and we keep on opting and learning for the best available sustainable fabrics out there.
Carbon footprint & plastic use
We compensate our carbon footprint caused by shipping our collections from overseas to The Netherlands by planting trees via the Dutch ‘Trees for All’ project. For packaging and labeling we use recycled cardboard and recycled and home compostable materials.
Some pieces of our collection are linked to a social project in order to improve the environment and the living standard of people or animals. You can recognize these products with a clear sign in our webshop. A percentage of the profits will be donated to this social project.
We are Janneke and Judith, a former jurist and lawyer. With J label we take justice enthusiastically to the next level. We are both Dutchies and J label's founders and designers. We produce fair and sustainable fashion, while never losing an eye for beauty.
We launched our fashion label and webshop in July 2018, exactly ten years after meeting each other in Jakarta, Indonesia, during a vacation and we have been inseparable ever since. Our friendship and partnership constantly drives us to improve as human beings and entrepreneurs and we share a huge desire for justice and exploring our curiosity, which makes us so passionate about this. We are both moms, aiming to raise our children to become independent, happy, free and conscious human beings.
In the frame of ‘practice what you preach’, we decided to give our dream a chance by starting J label, contributing step by step towards a positive difference in the world. Our purpose is to use our gifts to improve the lives of others.
Thank you for embracing the sustainable journey in the same way we do: with an open heart and an open mind. Justice looks good on everyone. Thank you for helping protect our planet while looking absolutely fabulous.