Wool is cool
We checked the weather forecast and it’s about to get cold! If there was a wool alarm, it would go off right now! If there’s one fabric that will keep you cozy and warm when it’s cold outside, it’s definitely wool. We are so excited about our knitwear collection, that we like to share some of our favorite wool facts with you. Time to clarify some of the mysteries around this fabric so you can decide whether it’s for you. (Spoiler alert: it is.)
Here are the five most frequently asked questions about wool:
Wool is like the cool kid in class: you notice them because they are so authentically themselves. Somehow we forgot about this great product, but it’s making a revolutionary comeback and for good reason. Here’s a short list of its superpowers:
Give it time! Although wool often has the image of itching, in most cases it does not. Still, your skin may need some time to get used to the material. So don't stress if the first time you put on a sweater you think: help, it itches! Give your skin a few hours or days to get used to it. Even if you wore a wool sweater last season without any trouble, your skin might have to get used to it again this season. The more often you wear an item, the softer the wool becomes and the more comfortable it wears.
This is a very important and complex question. There’s no doubt that a lot of wool used for clothing is related to animal cruelty and damage to the planet. Of course, this is totally out of line with our values. Therefore we only work with yarn producers who can show us their entire process, like Be.Mi.Va. We request quality certifications and traceability of all the steps of all our producers so we can guarantee you animal-friendly and sustainable woolen garments.
Let’s start off by saying that most clothes are way too cheap. And cheap ain’t not our style! High-quality sustainable clothing made by a lot of hands deserves a fair price. That being said, we understand the question. When it comes to wool, next to the fair price, it’s also a matter of production. Wool is slow fashion at its best because it takes time to grow. You can only shave a sheep once or twice a year and meanwhile, they need good food, a comfy home and good caretaking. Just like you. And that’s what you pay for: a beautiful product created with love and responsibility. And the more often you wear it, the lower the price overall. And: we could argue that your woolen garment makes you money because it's so warm that you can turn down your heater!
Wool has gotten a bad rep for being demanding in terms of maintenance, but we dare to state the opposite. Due to its inherent qualities, wool pretty much looks after itself. Here are a few tips to support it in the process:
Did we get you all excited about adding some wool to your wardrobe? Go check out our knitwear collection and amp up that cozy, comfy feel to keep you warm and classy during the colder days.